Cathrine Versfeld is a Marketing and Corporate Communications Consultant with 18 years’ experience in writing and publication.
Her primary focus is on brand and reputation management.
Her skills span from hard-copy marketing and PR communication, BTL projects and e-books to company profiles, standard operating procedures, product branding and web-based concept writing and development.
After the success of her 2015 course, “The Anatomy of Social Media in Marketing”, she identified a need for social media training beyond the executive level. “Corporate Responsibility in Social Media” is the first course in her new series and is developed for general company staff. Other services in the series include “Standard Operating Procedures for Corporate Reputation Management” and “Staff Marketing – Online Brand Ambassadors”